| Background & Philosophy
E-marketing implies the deliberate and proactive actions taken to promote and expose your brand across the internet. E-marketing can encompass a host of technology options and content dissemination avenues. Some of the most popular avenues include, HTML E-mail campaigning, banner advertising across affiliate networks, SEO strategy and AdWords campaigning, video blogging and surveys just to name a few.
The critical part of effective E-marketing is understanding the audience groups you wish to approach and their preferences for these different delivery methods. It is also critical to understand what mediums, Web sites and social spaces your audience groups frequent. Identifying the answers to these critical questions are often left up to an advanced marketing team. However, I can provide this service should your marketing resources be limited.
For the larger more complex project, I normally take direction from a marketing team to assist in the implementation, visual design and technical development of assets needed to brand, control, track and produce the desired click-through goals and user engagement experiences your marketing team cites as an effective path to success.
A Few Examples
xHTML E-Mailer, Search Engine Optimization, Google Analytics Tracking, Google AdWords, Affiliate Networking, Video Blogging, Facebook, Twitter, FourSquare, Content Management System Design and Development
Creating a content “road map” helps content owners appreciate the fundamentals of how your brand is being communicated across the Web. In this day and age, information can be routed to and from various social spaces with one single click. If you aren’t familiar with your marketing landscape, you could be posting material in duplicates, or even not posting to a desired space. Diagrams like the one above help keep content owners and teams on the same page. If you’re looking for something a bit more automated, there are also third-party tools like HootSuite that will monitor and disseminate your campaigns automatically.