Portfolio: E-Marketing
Emailer Strategy and Production
Halliburton Digital and Consulting Solutions needed new ways to reach its customer base. With a global reach and technology that goes even further, E-mail marketing seemed like the perfect choice.
I researched and recommended a third-party E-mail marketing vendor that supplied the platform for broadcasting and tracking campaigns. I also created the E-mail template library and trained thirteen marketing agents on proper use and campaign management.
Sohgave! (Social)
Delicious and USDA Organic Certified, Sohgave! has the lowest Gylcemic Index level and best tasting agave nectar around! Drop Sohgave! on everything!
As a grass roots organization, Sohgave! is looking to tap into the social media phenomenon to promote product awareness and brand. I have begun to link various social media accounts to the main engine of communication in order to make broadcasting as simple as possible. Exposing new promotional offers, giveaways and announcements through these social channels will certainly increase foot traffic and revenue.